Greenwoods Website User Privacy Policy

By visiting our website (greenwoodsdental.com) or any of GWD's clinic websites and indicating acceptance of the terms of this Policy, you are consenting to the collection, use, and disclosure of your personal information in accordance with this Policy. If you do not consent, please do not access our websites or provide any personal information.

2.1 — Automatic Collection

GWD may automatically receive certain information when you interact with our websites or the live chat, including:

• IP address, operating system, device type and browser information
• Pages visited, time spent on each page, and navigation paths
• Referring URLs or search terms
• Dates and times of your visit

This information is generally collected in aggregate and is not used to identify individual visitors. When you use our live chat, we may collect information you choose to share (such as name, contact details, and messages) solely to respond to your inquiry. We do not use live chat data for tracking or advertising.

We use Cloudflare as our CDN and security provider. Cloudflare may collect IP addresses, system configuration information, performance metrics, and security-related data as part of providing these services.

2.2 — Cookies

Our website uses cookies — small text files downloaded to your device. Types include:

• Performance cookies — provide statistical information about how visitors interact with the site
• Tracking cookies — follow visitors across websites, generally for targeted advertising
• Functionality cookies — remember your preferences and previously submitted information
• Necessary cookies — required for basic website operations

We encode our cookies so that only we can interpret the stored information. You can modify cookie preferences in your browser settings, though disabling cookies may affect some website functions. Third-party cookies may also be set when you visit external websites or use third-party applications linked from our site.

2.3 — Google Ads

We use Google Ads to promote our services. Through features such as remarketing and conversion tracking, Google may collect data including pages visited, browser/device information, IP address, approximate location, and referring search keywords. No personally identifiable information (PII) is shared with Google Ads unless you have explicitly provided it (e.g. through a contact form).

To opt out of personalized Google Ads:

• Visit the Google Ads Settings page
• Use the Google Analytics Opt-out Browser Add-on
• Adjust your browser's privacy settings to block cookies

2.4 — Google Analytics

We use Google Analytics to understand how visitors engage with our website. It collects data such as pages visited, click and scroll events, browser/device type, approximate geographic location (based on anonymized IP), and referring websites. Google Analytics does not collect PII such as names, phone numbers, or email addresses. IP anonymization is enabled on our website.

2.5 — Google Tag Manager

Google Tag Manager (GTM) is used to manage and deploy analytics and marketing tags. GTM itself does not collect PII — it facilitates the integration of tools like Google Analytics and Google Ads. The tags it manages may process data such as pages visited, clicks, scroll depth, device/browser type, and approximate location. All data is governed by Google's Privacy Policy.

2.6 — Facebook Pixel

We use Facebook Pixel (provided by Meta Platforms Inc.) to measure the effectiveness of our Facebook and Instagram advertising campaigns. The Pixel may collect pages viewed, actions taken, browser/device information, time spent, referring URLs, and anonymized IP/location data. No PII is directly shared with Facebook through the Pixel unless you have voluntarily provided it through our forms.

Facebook processes and stores this data on its own servers, which may be located outside Canada. Data collected via the Pixel is anonymous to us — we cannot use it to identify individual users. We do not sell or share this data with other third parties.

2.7 — Microsoft Clarity

Microsoft Clarity is a user behaviour analytics tool that provides session replays, heatmaps, and click tracking to help us improve website usability. It may collect pages visited, time spent, clicks, scrolls, mouse movements, browser/device information, and anonymized IP/general location (city-level only). Clarity does not collect PII unless you voluntarily submit it through forms.

Microsoft may use this data for its own business purposes as described in their Privacy Statement. No PII is sold or shared with third parties.

We use social media to communicate with patients and the public, and our website may contain links to other websites of interest. Once you leave our site using these links, we do not have any control over those external websites. We cannot be responsible for the protection or privacy of any information you provide while visiting such sites, as they are not governed by this Policy.

We recommend you review the privacy statement applicable to any external website you visit.

On our website, you may be asked to provide personal information such as your name, email address, mailing address, telephone number, or credit card information. We use this information to create your account, process your requests, and correspond with you about your inquiries.

We have implemented physical, electronic, and managerial procedures to protect the integrity, security, and appropriate use of your personal information and to prevent unauthorized access. Unfortunately, data transmitted over the internet cannot be 100% secure — you transfer information at your own risk.

Please refer to our Greenwoods Dental and Surgical Centres Privacy Policy to learn more about how GWD uses your personal information, including Personal Health Information.

When your dentist makes a dental referral on your behalf, we may collect and use the following information:

• Basic details such as your address and dentist's name
• The name and address of your medical practitioner
• Notes and reports about your health and any treatment and care you receive
• Results of investigations such as X-rays and copies of those X-rays
• Relevant information from other health professionals, relatives, or those who care for you and know you well

For more information, please refer to Greenwoods Dental and Surgical Centres Privacy Policy.

You have the right to challenge our compliance with this Policy, PIPEDA, PHIA, PIPA, or any other regulatory authority. We have inquiry and complaint procedures in place and will take appropriate action to correct personal information handling policies and practices.

If you have questions, concerns, or wish to make a complaint about our privacy practices, or to request access to personal information we hold about you, please contact our Privacy Officer. Note that a small fee may apply to access requests.

For any other questions, or for further information as to how GWD collects, stores, uses, and discloses personal information — including patient Personal Health Information — and for details on specific safeguards and limitations of access and use, please refer to the full Greenwoods Dental and Surgical Centres Privacy Policy.